Introducing BizPerks Audiences
BizPerks Audiences delivers permissioned consumer and business data that you can use programmatically across your entire marketing stack—including cold calling, SMS outreach, email campaigns, automated drip sequences, and digital ad activation with our partners and networks across the web. With detailed demographic, behavioral, location, and contact attributes, BizPerks enables precise, compliant targeting that fuels stronger engagement and higher conversions.
Because every dataset is permissioned, BizPerks supports true multi-channel outreach—voice, text, email, AI-powered follow-up, and programmatic distribution across display, social, mobile, CTV, and other digital platforms—ensuring accuracy, compliance, and reliable match quality no matter where your campaigns run.
Beyond targeting, BizPerks can leverage audience and market data to support custom product–market-fit research, helping you understand who your ideal customers are, where they live, what signals they exhibit, and how to refine your offer based on real market patterns. This gives businesses a clear path to positioning, messaging, and audience alignment backed by real data.
Our intelligent audience and market data engine identifies the right segments—homeowners, shoppers, families, businesses, niche groups, and communities near emerging real estate projects—so your automations and campaigns reach the people most likely to engage, convert, and take action.
*After purchase, you will schedule a consultation to review your audience needs, targeting strategy, and setup. Your data will then be delivered either directly into your BizPerks Automation system or via secure SFTP upload into your own database.
FEATURES
Demographic Profiles
Age ranges and household signals that help define customer segments and buying patterns.
Geo & Neighborhood Targeting
Address-level accuracy that lets you target by neighborhood, city, ZIP code, or service radius.
Verified Contact Points
Multiple email fields, personal and mobile phone numbers, and validation markers to ensure deliverability.
Lifestyle & Household Indicators
Age, longevity in residence, and inferred household makeup that correlate with consumer needs and service demand.
Lead Source & Interaction Data
Detailed source paths, categories, and external references that help identify how leads originate and behave.
Business Contact Enrichment
B2B phone numbers, websites, and public listings for reaching local businesses and commercial prospects.
Custom Audience Building
Create hyper-targeted segments based on any combination of demographic, address, and contact signals.
First-Party Data Intelligence
Upload your CRM or customer lists to enrich them with demographic and geographic data, enabling smarter retention, upsells, and lookalike audience creation.
1 custom audience
1 refresh per month
5 buyer-intent keywords
3 custom audiences
2 refreshes per month
* Multi-platform syncing
10 buyer-intent keywords
5 custom audiences
*In-Market Analysis
2 refreshes per month
Multi-platform syncing
15 buyer-intent keywords
10+ custom audiences
In-market research
Custom refresh cadence
Multi-platform syncing
20+ buyer-intent signals
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